Innovation and Inclusion: The Role of Shared Stories in Family Firms

A ManagementInk reflection on my article on storytelling and innovation in family firms.

SAGE Business and Management INK


[We’re pleased to welcome Nadine Kammerlander of University of St. Gallen. Dr. Kammerlander recently published an article in the December 2015 issue of Family Business Reviewwith co-authors Cinzi Dessi, Miriam Bird, Michela Floris, and Alessandra Murru, entitled “The Impact of Shared Stories on Family Firm Innovation: A Multicase Study.”]

  • What inspired you to be interested in this topic?

Over the last years, researchers have dedicated a lot of effort to understand how organizations should be set up and managed to foster innovation – also in the family business context. But hardly anyone has taken a closer look at the family side. This is a pity, because there is so much anecdotal evidence that, especially in small family firms, a lot of informal stuff is going on. Spouses, kids, and other family members are, for instance, asked before important strategic decisions are taken – but this never gets recorded…

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